I’m so excited I finally get to share this project! Isofrut is a small company based in Chile, South America (that’s why all the type is in Spanish, but it’s coming to the States soon!). It’s a very unique product that has got me hooked on eating freeze-dried fruit when I can’t get my hands on the fresh stuff.
You’re probably thinking tasteless astronaut, rehydrated food when you hear ‘freeze-dried’, right? Or how about those cereals that have ‘fruit’ pieces that taste like cardboard? Well, you’d be wrong in this case. This company knows what they’re doing. They use a unique technology that draws out all the liquid but maintains all the nutrients and flavor without the need for adding anything extra. The flavor is concentrated and the texture is light and crunchy. It’s really just the fruit and nothing else!
I worked with an awesome branding team out of Florida, VanillaShake Media, who came to me to photograph this line. With a product that is pure and simple, they wanted that message to be translated into the photography for their website and packaging. A big thanks to prop stylist, Alicia Buszczak, for making this shoot come together and all her creative ideas!